Search Engine Optimisation

Search Engine Optimisation with Digital Experts Academy

SEO isn’t dead, but it has changed.

Thanks to Google’s “Panda” and “Penguin” updates, the old rules of SEO no longer apply.

Today, to get ranked and stay ranked, site owners need to emphasize user experience over traditional variables such as links and keyword density.

In this master class, you’ll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.

 

I have been learning through the Digital Experts Academy how to ensure my website, videos, Pinterests, Amazon listing etc are all found by the search engines for the areas I want them to be found for.

The course contains the modules:

Introduction

In the introductory lesson, you learn how search marketing has evolved, the three big players in search marketing and how Intent Based Search Optimization (IBSO) is the new normal in the search marketing field.

Intent, Context and Assets

Every search query begins with intent and context. In this section, you learn to determine that intent and provide the assets that satisfy that intent.

Channels, Optimization & Ascension

Search has become much larger than Google and Bing. In this section, you learn to optimize for traffic on less competitive platforms like YouTube, Pinterest and Amazon.

Experience Optimization (UXO and RXO)

If you want traffic from Google and Bing you’ll need to optimize for the experience of your user and the experience of the search robot. In this section, you’ll conduct a 23-Point Search Marketing Audit…

Earned Media and Link Building

If you want search marketing results, you’ll need to learn to earn media and links from reputable sources. In this section, you learn eight ways to earn mentions on the web.

Search Marketing Mastery Exam

Once you have learned the above skills you can take the exam and receive a certificate to prove your skills to the world.

 

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